Working 'in' your company implies that you're handling everything all on your own: all the accounting, sales generation, product/service advancement, website maintenance, writing, making and running errands coffee. In brief, you believe you're Wonder Lady, flying around wearing your intense red cape while looking for that 25th hour in the day.
Get associated with the market, not just the business you are aiming to engage with. If you are tuned in, the opportunities may come your method. If you're tuned out, then they'll pass you by.
In that time you develop your networks, your self-confidence and subsequently your ability to get to places, that perhaps just a year before you could not get to.
In Jerry's case, his top three priorities needed to become dealing with the weaknesses of a badly formed set of criteria for great prospects, the need for a series of messages to educate a qualified prospect to make them feel the need and seriousness to do business with Jerry's business, and an absence of a pipeline procedure to avoid individuals from slipping in between the importance of business development cracks.
So what will it take? I am asking you to invest one whole day, every week (even better if it is the exact same day every week) on Business Development. This will enable you to avoid interruptions, stay focused and get into the flow of what you are doing. You can break it up if you can't set aside an entire day. Simply make certain you are investing a minimum of 20% of your time on service advancement which indicates you will need to track how much time you devote to it.
Here is how No. 5 would work. You would just put a summary of your organization plan sales projection and prepared for budgeted expenditures on your desk as a daily continuous suggestion of where to drive your ship. Take this summary financial operating strategy and gage your real performance against it. For instance, if you need to decide whether to spend money to work with a personnel person or specialist; or to buy certain devices or products, then look over at your service strategy first. Ask yourself whether the proposed cost remains in positioning with your plan. Ask yourself whether taking on this specific new consulting project or item sales order will catapult you any closer to your sales and earnings goals.
Remember we all get the exact same quantity of hours in a day. No more, no less. You can work harder or you can work smarter - the choice is yours. The item of the video game is to develop long term sustainable foundations and results that are in accordance with your vision, worths, and function of your business. And that, my pals equates to success.